Principle-driven coaching.

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In the world famous Seven Habits of Highly Effective People, Steven Covey rightly begins with true North. Without a clear moral purpose any sustained activity becomes purely mechanical and unsustainable. This is especially the case in areas with a high moral expectation, such as the caring professions, teaching and coaching.

It is for each coach to develop and uphold their own moral purpose. Here are some generic areas for consideration:

Belief in the resourcefulness of the coachee. They may not have the resources but everyone has the capacity for unlimited resourcefulness.

An appreciation of the desire for humans to improve themselves. We all seek self-improvement, even if we erroneously choose destructive paths to pursue that. A coach has the opportunity to unleash positive improvement in the coachee.

Valuing the centrality of trust in the coaching relationship: trust in confidentiality and professional competence.

Being respectful of the coachee and showing this by being well-prepared for a coaching session, being mentally present throughout the session and by supporting the coachee in developing meaningful post-session actions

It is good practice to write a statement of moral purpose. You may even decide that this should be shared with the coachee in establishing the framework for a cycle of coaching sessions.

If you are in education and are interested in establishing a success coaching culture check out our website at, or if you are seeking high quality performance coaching go to

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